Vol. 2 No. 1 (2024): Journal of Advanced Business and Finance Studies

Articles

• The Long-Term Profitability Implications of Remote Work Adoption in Multinational Corporations

  Dr. Zainab Khan, Dr. Haris Shafiq (Author)

  1-13

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• The Strategic Importance of Brand Equity in Driving Market Expansion for Consumer Goods Companies

  Dr. Ayesha Ali, Dr. Bilal Khan (Author)

  27-40

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• Examining the Relationship Between Exchange Rate Fluctuations and Export Competitiveness in Developing Economies

  Dr. Sara Nadeem (Author)

  41-54

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• Impact of AI-Driven Customer Analytics on Retail Marketing Effectiveness and Revenue Growth

  Dr. Ayesha Shahid, Dr. Bilal Farooq (Author)

  55-68

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• Analyzing Cross-Border Mergers and Acquisitions as a Growth Strategy in Competitive International Markets

  Dr. Ayesha Khan, Dr. Bilal Ahmed (Author)

  14-26

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