Analyzing Cross-Border Mergers and Acquisitions as a Growth Strategy in Competitive International Markets

Abstract

In today’s increasingly globalized economy, multinational corporations (MNCs) are continually seeking strategic growth opportunities. One such avenue is cross-border mergers and acquisitions (M&As), which allow firms to expand their market presence, enhance operational efficiencies, and diversify their portfolios. This paper analyzes cross-border M&As as a growth strategy in competitive international markets, focusing on their role in market entry, competitive positioning, and long-term financial performance. The study examines the factors driving M&As, the challenges faced during integration, and the strategic alignment required for success. Through case studies and theoretical insights, this paper provides a comprehensive understanding of how cross-border M&As can help MNCs achieve sustainable growth in the global market. The findings highlight the importance of due diligence, cultural integration, and the management of regulatory hurdles in ensuring the long-term success of these strategic investments.